The 2026 Traditions spot created for Atlanta United’s Season Ticket Member renewal campaign.

For this piece, I handled editorial, story structure, pacing, music integration, and multi-format delivery across 16x9, 1x1, and 9x16 versions. The goal was to reinforce the emotional identity of the club while keeping the message tight, dynamic, and campaign-ready.

Deliverables included 60s, 30s, and 15s versions in multiple dimensions.

Client: Atlanta United FC
Role: Editor and Post Production